Website Design · Redesign
A fresh website, without losing what already works
Redesigning an existing site is different from starting from scratch. We keep the pages, rankings and links you’ve built, and fix the things holding you back.
A careful redesign
- Review of what’s working now
- Every old URL redirected
- Content kept, improved or retired
- Tracking carried over
- Launch checks before and after
Refresh or rebuild?
Not every old website needs replacing
Sometimes a site needs a full rebuild. Sometimes a fresh design, faster pages and clearer calls to action on the existing structure is the better investment.
We’ll look at your site first and tell you which makes more sense, and why.
Image: before and afterA real before-and-after pair from a Safetech redesign, on laptop and phone, with the client’s permission.
What’s included
How we protect what you’ve built
Content audit
We find which pages bring in visits and enquiries today.
Redirect map
Every old address is sent to its new home with a permanent redirect.
SEO carried over
Titles, descriptions and structured data kept or improved.
Fresh design
A modern, accessible design that reflects where your business is now.
Faster pages
Lighter code and optimised images for better speed scores.
Post-launch checks
We watch for errors and ranking changes after launch.
How it works
How a redesign works
Review
Analytics, rankings and a look at what customers need.
Plan
What stays, what changes, and the redirect map.
Design and build
The new site, tested on every device.
Launch and monitor
Go live, then check rankings and errors.
Examples & results
Redesigns we’ve delivered
- J Peacock InsulationScreenshot needed126 keywords ranking on page 1
J Peacock Insulation: 126 keywords on page 1
- Challenge
- [CHALLENGE TO WRITE]
- Solution
- [SOLUTION TO WRITE]
- Result
- 126 keywords now rank on page 1 of Google for J Peacock Insulation.
- Wheatley Plastering & Damp SolutionsScreenshot needed30 of 42 keywords in the top 10
Wheatley Plastering & Damp Solutions: rebuilt website and top-10 rankings
- Challenge
- [CHALLENGE TO WRITE]
- Solution
- [SOLUTION TO WRITE]
- Result
- 30 of 42 tracked keywords rank in the top 10, at an average position of 9,…
- PrimelectricsScreenshot needed90+ keywords on page 1
Primelectrics: a new website and 90+ page-1 keywords
- Challenge
- [CHALLENGE TO WRITE]
- Solution
- [SOLUTION TO WRITE]
- Result
- More than 90 keywords now rank on page 1 of Google.
Will a redesign hurt my Google rankings?
It can if it’s done carelessly. We protect rankings by keeping valuable content, redirecting every old URL and checking Search Console after launch.
Can you redesign a site someone else built?
Yes. We’ll review it first and tell you honestly whether to refresh it or rebuild it.
How long does a redesign take?
Usually similar to a new website: [TYPICAL TIMELINE], depending on size.
Related services
Works well alongside
Website Design & Development
Fast, well-built websites designed to turn visitors into enquiries.
Let’s talk
Let’s give your website a fresh start
Send us your current website and we’ll tell you what we’d keep, change and fix.
Prefer to talk it through?
Unit 7, Imperial Park, Rawreth Lane, Rayleigh, Essex, SS6 9RS
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