Digital marketing that brings in leads you can measure
Google Ads, email marketing and content, planned together and tracked against the thing that matters: enquiries and sales. Every campaign starts with a clear goal and ends with a report you can understand.
Spending on marketing, but not sure what it’s bringing in?
Lots of businesses spend money on ads or marketing without a clear picture of what comes back. Clicks and impressions look good in a report, but they don’t pay the bills.
Good digital marketing starts with the result you want, sets up tracking to measure it, and puts budget where it performs.
You’ve tried Google Ads and it felt like throwing money away.
Reports are full of numbers, but not the ones you care about.
You have a list of past customers you never contact.
Campaigns send people to your homepage and hope for the best.
You need enquiries now, while SEO builds up.
What’s included
The channels that bring in leads, run properly
We recommend the mix that suits your budget and goals, then manage it for you.
Google Ads management
Search campaigns built around high-intent keywords, with budgets you control.
Paid social
Facebook and Instagram ads to reach new audiences and bring people back.
Email marketing
Newsletters and automated emails that keep past customers coming back.
Landing pages
Focused pages built to turn ad clicks into enquiries.
Copywriting
Ads, emails and pages written to be clear and persuasive.
Conversion tracking
Calls, forms and sales tracked, so we know what’s working.
Account ownership
Ad accounts set up so you keep access. [WHO OWNS AD AND ANALYTICS ACCOUNTS]
Monthly reporting
Spend, enquiries and cost per enquiry, with a short summary.
[SAFETECH TO CONFIRM: management fees and whether ad spend is paid directly to Google/Meta by the client]
Why it matters
Why a planned approach pays
Leads you can switch on
Paid search can bring enquiries from day one, while SEO builds in the background.
Every pound accounted for
Tracking shows exactly what each channel costs and what it brings in.
More from past customers
Email brings people back, and it costs far less than finding new ones.
Channels that work together
Ads, email, social and SEO share insight, so each gets better.
Our approach
Goals first, channels second
We don’t start with “you need Google Ads”. We start with what you want more of, what a customer is worth to you, and what you can sensibly spend to win one. Then we recommend the channels most likely to deliver.
You’ll always have access to your ad accounts and data, and a clear monthly view of spend, enquiries and cost per enquiry.
Tracking set up before we spend a penny
Budgets you control and can change
Honest advice if a channel isn’t right for you
Graphic: campaign dashboardA simple, branded graphic of a monthly report: spend, enquiries and cost per enquiry. Use real client data with permission, or clearly label it as an example.
How it works
How we plan and run campaigns
Goals and budget
What you want more of, what it’s worth and what to spend.
Tracking set-up
Calls, forms and sales measured before launch.
Build and launch
Campaigns, ads, emails and landing pages created and tested.
Optimise
Weekly checks to cut waste and back what works.
Report
Monthly results in plain English, with next steps.
It depends on your market and how much a new customer is worth to you. We’ll suggest a starting budget after looking at your keywords and competitors, then adjust based on results.
Do I own my ad accounts?
[WHO OWNS AD AND ANALYTICS ACCOUNTS]
How quickly will I see results?
Paid search can bring enquiries within days of launch. We usually spend the first few weeks learning what works best and cutting wasted spend, so results improve over the first months.
Is email marketing still worth it?
Yes. Staying in touch with people who already know you is one of the most cost-effective ways to win repeat work and referrals.
Can you work alongside our in-house team?
Yes. We can run specific channels, support your team with strategy and set-up, or take on the whole thing.
Related services
Works well alongside
Google Ads & PPC
Paid search that is measured on enquiries, not clicks.