Digital Marketing · Google Ads
Google Ads that pay for themselves
We build and manage Google Ads campaigns around the searches most likely to become customers, track every enquiry and keep cutting wasted spend.
Every campaign includes
- Keyword and competitor research
- Conversion tracking set-up
- Ad copy and extensions
- Landing page advice
- Monthly reporting
Where budgets go wrong
Clicks aren’t customers
Google Ads can bring in enquiries fast, or burn through budget fast. The difference is targeting the right searches, sending people to the right page and tracking what happens next.
You’re paying for clicks from people who will never buy.
You don’t know which ads bring in enquiries.
Ads send people to a page that doesn’t convert.
You can’t see inside your own ad account.
What’s included
How we manage your Google Ads
Account set-up
Built properly in your name, with access for you. [WHO OWNS AD AND ANALYTICS ACCOUNTS]
Keyword strategy
High-intent searches in, irrelevant ones out.
Ad copy
Clear, specific ads that attract the right clicks.
Conversion tracking
Calls and forms tracked so we optimise for enquiries.
Ongoing optimisation
Bids, keywords and ads refined as results come in.
Reporting
Spend, enquiries and cost per enquiry each month.
Examples & results
Paid search results
- Essex SealantsScreenshot needed37 of 42 keywords on page 1, 24 at number 1
Essex Sealants: 24 keywords in position 1
- Challenge
- [CHALLENGE TO WRITE]
- Solution
- [SOLUTION TO WRITE]
- Result
- 37 of 42 tracked keywords rank on page 1, with 24 in position 1. Additional pages…
- BK Paving & LandscapingScreenshot needed120 keywords on page 1, 20 at number 1
BK Paving & Landscaping: 120 keywords on page 1
- Challenge
- [CHALLENGE TO WRITE]
- Solution
- [SOLUTION TO WRITE]
- Result
- 120 keywords on page 1 and 20 in position 1, from the initial keyword set and…
- Wheatley Plastering & Damp SolutionsScreenshot needed30 of 42 keywords in the top 10
Wheatley Plastering & Damp Solutions: rebuilt website and top-10 rankings
- Challenge
- [CHALLENGE TO WRITE]
- Solution
- [SOLUTION TO WRITE]
- Result
- 30 of 42 tracked keywords rank in the top 10, at an average position of 9,…
How much does Google Ads cost?
There are two parts: your ad spend, which goes to Google, and our management fee. [SAFETECH TO CONFIRM: management fee and how ad spend is billed]
When will I get access to my ad account?
From the start. [WHO OWNS AD AND ANALYTICS ACCOUNTS]
How soon will I see enquiries?
Often within days of launch, improving over the first months as we learn what works.
Related services
Works well alongside
Digital Marketing
Google Ads, email and content that bring in leads now.
Website Design & Development
Fast, well-built websites designed to turn visitors into enquiries.
Let’s talk
Let’s make your ad budget work harder
Tell us what you sell and your budget, and we’ll show you how we’d set up your campaigns.
Prefer to talk it through?
Unit 7, Imperial Park, Rawreth Lane, Rayleigh, Essex, SS6 9RS
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