Case study · E-commerce & retail

My Pool Direct: 2.4 million views from organic social

Organic video and aesthetic, POV-style content that grew reach and link clicks across Facebook and Instagram.

Industry
E-commerce & retail
Services
Social media
Result
2.4M views, up 63.9%

The challenge

[CHALLENGE: in the client's words where possible]

What we did

[SOLUTION: what Safetech did, in 2–3 sentences]

The result

2.4M total views (up 63.9%), 1.1M viewers reached (up 63.5%), 49.8k Facebook link clicks (up 130.7%) and 2.4k content interactions (up 104.5%), built on organic video and POV-style content.

Source: Safetech published results, safetech.co.uk/case-studies (2026)

Image neededFull-width screenshot or device mockup of the My Pool Direct website (1600 × 900). A before/after pair works even better.

The full story

[CASE STUDY STORY for My Pool Direct: 3 to 5 short paragraphs covering where the business was, what we changed and why, and what happened next. Include dates and where the figures come from.]

Image: the workScreenshots of the website, search rankings or social posts for My Pool Direct, ideally before and after. 1600 px wide.

In their words

[CLIENT QUOTE with name and role, used with permission]

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    Challenge
    [CHALLENGE TO WRITE]
    Solution
    [SOLUTION TO WRITE]
    Result
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Ready when you are

Let’s make your website work harder

Tell us a little about your business and what you’d like to achieve. We’ll come back with honest advice, even if that means we’re not the right fit.

Prefer to talk it through?

020 3393 8733

hello@safetech.co.uk

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